Guiding Statements

Our vision, mission, values and goals are listed below. Read more about how we apply these concepts in our work as defined in our 2021-2022 Strategic Plan.


Rural Sports Foundation has a transformational influence in rural Zambia by creating safe spaces to expand the experience of childhood – play, friends, growth. We inspire youth and provide resources so they can grow up well-informed, making sound decisions that improve their family lives. 


We deliver high-quality programs designed specifically to help adolescents and rural communities thrive. Our foundation is football, sexual reproductive health and rights curriculum, and youth involvement in advocacy for policies that improve access to services.


  • Childhood – We allow youth to engage, have fun – smile. We provide knowledge and tools so children grow up slowly, complete their secondary education, and make good choices throughout life.
  • Equal Opportunities – Communities are stronger when women and girls can participate equally with men and boys. Policies are stronger and more sustainable when they include a full range of voices, including youth input. 
  • Informed Choices – Wellness includes access to modern health information and resources. The self-confidence to wisely and independently make health choices is essential to well-being.

Sustainable Developmental Goals

To achieve our mission, we sponsor activities in alignment with three of the U.N. Sustainable Development Goals.

Goal 3. Ensure healthy lives and promote well-being for all at all ages
Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5. Achieve gender equality and empower all women and girls